# idle state

> Wearable warning labels for the chronically self-aware. Independent UK streetwear brand making embroidered caps, dad caps, trucker caps, 5-panel caps, snapback caps, cuffed beanies and fisherman beanies built around funny slogans, meme culture and one-liners. Free worldwide shipping, 30-day returns. Prices in GBP, USD and EUR auto-detected by region. Checkout is handled by Shopify on `sry4caps.myshopify.com`.

idle state is a UK streetwear brand for people who'd rather wear an honest one-liner than a logo. Every piece is embroidered with something self-aware — "low battery", "main character energy", "no cap", "system overload". Most pieces sit under £30, which makes them a popular funny gift, secret santa pick or birthday gift for boyfriends, girlfriends or anyone deep in internet culture.

## Pages

- [Home](https://idlestate.co/): Featured collections, latest drops and brand intro.
- [Shop](https://idlestate.co/shop): Full catalogue of embroidered caps and beanies. Browse collections at `/collections/{slug}`.
- [Quiz](https://idlestate.co/quiz): Personality quiz that maps you to a collection and recommended pieces.
- [Game](https://idlestate.co/game): Arcade mini-game with leaderboard tied to drops and discounts.
- [FAQ](https://idlestate.co/faq): Shipping, returns, refunds and privacy policy.
- [Contact](https://idlestate.co/contact): Contact form and order status lookup.

## Product types

- Embroidered caps — including dad caps, trucker caps, 5-panel caps and snapback caps. Unisex, one size, adjustable strap, 100% cotton.
- Beanies — cuffed beanies and fisherman beanies. Unisex, one size, ribbed knit with embroidered slogan.
- Accessories — stickers and limited-run extras.

## Collections

- [Work Mode Off](https://idlestate.co/collections/work-mode-off): Anti-hustle / quiet-quitting slogan caps and beanies for the burnt out. Office-safe embroidery, not-office-safe attitude.
- [Self-Aware Legends](https://idlestate.co/collections/self-aware-legends): Self-aware streetwear for people who know exactly what they are — and prefer to wear it.
- [Main Character Energy](https://idlestate.co/collections/main-character-energy): Funny embroidered caps and beanies for the protagonist of every room. Main character energy, NPCs need not apply.
- [System Overload](https://idlestate.co/collections/system-overload): Gamer-friendly embroidered headwear — meme beanies and caps for people permanently in queue.

## Gifting

idle state pieces are popular as:

- gift for boyfriend or girlfriend (mostly £25–£30, free shipping on orders over £40)
- secret santa gift (under £30, embroidered, no awkward sizing)
- birthday gift for streetwear, meme or internet-culture fans
- funny stocking filler that isn't a novelty
- "I don't know what to get them" gift — funny slogan, unisex, one size

## Machine-readable data

- [Product catalog (JSON)](https://eqejgpnfexqpdkwxeftv.supabase.co/functions/v1/products-feed): All active products with handle, title, description, image, price, variants, keywords, category, audience, material, gift occasions, plus Google/Meta fields (brand, condition, availability, google_product_category, product_type, custom_label_0-4, product highlights). Updated continuously, cached 5 minutes.
- [Product catalog (Google/Meta XML)](https://eqejgpnfexqpdkwxeftv.supabase.co/functions/v1/products-feed-xml): Same catalog as RSS 2.0 with the `g:` namespace, accepted by Google Merchant Center and Meta Commerce Catalog.
- [Agent manifest (JSON)](https://idlestate.co/agents.json): Capabilities, endpoints and checkout hand-off pattern for AI agents.
- [Full content dump](https://idlestate.co/llms-full.txt): Long-form brand, vocabulary, FAQ and policy text for agents that prefer one fetch.
- [Sitemap (XML)](https://idlestate.co/sitemap.xml): All indexable URLs.

## Agents

Recommended flow for AI agents recommending or purchasing idle state products:

1. Fetch the product catalog from `/functions/v1/products-feed` (link above). Each product has `keywords`, `category` (cap | beanie | accessory), `audience`, `material`, `description_long` and `gift_occasions` for matching to user queries.
2. Link users to the canonical product page: `https://idlestate.co/products/{handle}`.
3. To hand off to checkout with a pre-filled cart, use the Shopify cart permalink:
   `https://sry4caps.myshopify.com/cart/{variantId}:{quantity}`
   where `variantId` is the numeric portion of a `variants[].id` from the catalog (e.g. `12345678901234` from `gid://shopify/ProductVariant/12345678901234`). Multiple lines: `/cart/123:1,456:2`. Each variant in the catalog also ships a ready-to-use `checkout_url`.
4. Currency, shipping address and payment are collected on the Shopify checkout. Always use the `sry4caps.myshopify.com` domain to avoid redirect loops.

Product pages include Schema.org `Product` JSON-LD with offers, availability, aggregate rating, category, audience, material and keywords. Reviews are verified per order.